More about the Pure range
Drawing from our rich array of South African healing plants, the PURE range of body care products harnesses three popular and powerful plants in our unique apothecary. All PURE ranges are available in a lip balm, hand wash, lotion and body butter.
Imphepho is a sacred herb used extensively as a protector and translates as ‘Air for the Spirits’ in Zulu. It belongs to the Helichrysum family which grows throughout the world. In South Africa there are over 200 species and local plants are used traditionally to invoke the ancestors and to clear negative energy. In some areas it is known as ‘kooigoed’, literally ‘bed stuff’ as it is used as a mattress filler to keep bugs away. It is also used as an antiseptic, antimicrobial and insect repellent.
We have selected the most aromatic Imphepho, Helichrysum Odoratissimum, harvested in the fynbos region of the Western Cape.
All ingredients are free from parabens, sulfates and alcohol. None of our products are tested on animals